We’re TRADEMARK. Like-minded individuals, united under a common vision: Adamant protection of investments during inevitable periods of risk.

At Trademark, we have a long history of offering tactical investment solutions – each designed to participate in up markets while staunchly protecting capital in down markets.

People are emotional. Investing shouldn’t be.

TRADEMARK seeks protection of your assets during rough times in the market, while keeping you on track towards achieving your goals.

Successful investors do not avoid risk. They manage it.

TRADEMARK: Steady guidance from Don Beasley, an innovator in tactical risk management since 1991.

{ Choose a path to discover the TRADEMARK difference }

Trademark

Managed Accounts

Trademark

Managed Accounts

Tactically balancing safety and return for two decades.

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Trademark

Retirement

Trademark

Retirement

When it comes to retirement, failure is not an option.

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Trademark

Managed Accounts

Managed Accounts

TRADEMARK provides a suite of separate managed account strategies designed to help individuals achieve their investment goals with as little emotional stress as possible. Each of our strategies have varying primary objectives but all have an equal emphasis on the most important aspect of successful investing – avoiding large losses.

Trademark Investment Strategies

Our flagship, tactical unconstrained, portfolio seeks to participate in equity markets during lower-risk, constructive market environments and staunchly protect our investors’ capital in down markets. We utilize exchange traded funds (ETFs) to create and tactically adjust a diversified and balanced portfolio according to current market conditions.

We use a proprietary quantitative model to measure current market risk conditions. This helps us identify if the market is in a constructive environment or a higher-risk environment. Based on our risk model’s assessment we can tactically adjust our portfolio between a diversified allocation with a heavy equity bias all the way down to a fully cash or cash equivalent allocation during the highest risk environments.

Assess Market Risk, Build Portfolio of ETFs according to risk, Manage Portfolio

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Trademark

Retirement

Retirement

We have a long tradition of helping retirement plan sponsors and plan participants invest for their retirement goals and objectives. Our innovative tactical risk managed solutions are designed to help our clients by mitigating their exposure to destructive market losses.

Retirement Plan Strategies

Plan sponsors today are faced with the challenge of choosing the right target-date solution for their participants. While it is important to take into account a TDF’s investment objective and glidepath methodology, it is also important to understand the fund’s ability to protect participants’ retirement savings during times of market volatility.

What makes Trademarks’ retirement series unique is our Tactical Risk Overlay – an allocation within each fund designed to provide significant downside protection. While dynamic, the percentage allocated to the Tactical Risk Overlay increases as an investor approaches their retirement age and throughout their golden years.

WHAT IS A COLLECTIVE TRUST FUND (CTF)?

Collective trust funds, also known as collective investment trusts (CITs), are pooled investment vehicles maintained by a bank or trust company. Like mutual funds, CITs combine the assets of various organizations to create a large, well-diversified portfolio, and their investors own shares of the CIT. Unlike mutual funds, CITs are available exclusively to qualified retirement plans, including 401(k) and certain government, pension, and profit sharing plans.

The defined contribution market has shown increasing interest in CITs because of their ability to satisfy plan sponsor demand for institutional-quality investment management, while potentially offering lower participant costs.

WHAT ARE THE POTENTIAL BENEFITS OF INVESTING IN A CIT?

Lower Cost:

CITs may have a lower fee structure than mutual funds because mutual funds typically charge shareholders for regulatory and administrative expenses as well as marketing and distribution costs.

Fiduciary Standards:

CIT Trustees are held to ERISA fiduciary standards, meaning that the bank must act solely in the best interest of the plan participants and beneficiaries.

Fee Structure Flexibility:

CITs are not limited by the retail mutual funds share class structure, which allows for greater pricing flexibility for both the advisor and plan sponsor.

HOW DOES A CIT DIFFER FROM A MUTUAL FUND?

CITs are regulated by the Office of the Comptroller of the Currency (OCC) or state banking laws and are subject to the Employee Retirement Income Security Act of 1974 (ERISA). CITs are not available to retail investors, and therefore are exempt from some of the regulatory requirements that apply to mutual funds, including registration with the SEC under the Investment Company Act of 1940.

WHO IS ELIGIBLE TO USE A CIT?

CITs are designed exclusively for tax-exempt, qualified retirement plans.

Trademark’s innovative Cash Balance Investment Solution (CBIS) has been developed to address the very specific requirements of a cash balance plan – to target the interest crediting rate of the 30 year Treasury bond yield.

Few products are available in the industry for these specific needs and of those the primary strategy has been to employ a heavy or exclusive allocation to fixed income investments. In the current low yield environment for fixed income this makes achieving the investment objective of cash balance plans difficult while increasing potential risk of loss should interest rates rise.

At Trademark, we believe a balanced approach INCLUDING an allocation to equity is important to achieve the return requirements for cash balance plans – but we also understand the consequences of losses. That is why we are well positioned to provide this need. Our philosophy is to protect from large losses by having the flexibility to tactically reduce (or remove) exposure to high risk market environments – and our portfolio managers have been doing it for clients since 1991.

The CBIS portfolio was developed to address the specific needs of cash balance pension plans. Most cash balance pension plans need a steady return equal to the 30-year Treasury bond yield, or slightly in excess of that benchmark, with low volatility. Our portfolio is constructed to target this benchmark and benefits from Trademark’s overriding emphasis of capital preservation during periods of market unrest. We tactically manage our exposure to both the equity and fixed income positions to avoid unnecessary risks during down markets.

The CBIS strategy is innovative in that it also protects returns when the benchmark rate is achieved during the year. This is monitored on a calendar year basis. No matter when the benchmark return is achieved during the year, once it has been reached the strategic allocation is moved to more fixed income to protect the gains.

About

Trademark

About Us

Trademark Capital is a boutique investment management firm that provides tactical ETF portfolio solutions. For over two decades, Trademark’s principals have managed tactical portfolios aimed to maximize wealth by minimizing large losses.

We do not manage strategies to outperform an index or benchmark. We believe our tactical risk strategies reduce the chances of making emotional investment decisions and, in return, may increase investors’ likelihood of meeting their long-term goals.

Trademark offers tactical investment solutions via managed accounts as well as Collective Investment Funds for qualified retirement plans.

 

Trademark Team

  • Don Beasley
    Principal & Managing Director
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    Don Beasley

    Don Beasley

    Principal & Managing Director

    Don Beasley is a Principal & Managing Director at Trademark Capital. Don began his professional money management career in 1988 and has been a nationally featured speaker on topics including technical market analysis and quantitative criteria for mutual fund selection and management.

    Throughout Don’s career, he has been a pioneer in the industry and instrumental in creating and improving a technology-driven, actively managed investment model that continues to be an integral part of Trademark’s investment management philosophy today. Don’s unwavering belief that missing down markets is the most important part of capital preservation has allowed him to help improve the investment experience for clients. He continues to balance the quantitative model with a distinct need to protect every dollar he manages.

    Prior to working at Trademark, Don co-founded Personal Mutual Fund Management (PMFM), Inc. in 1991 (presently Stadion Money Management).

    Don received two Bachelor of Science degrees in Math and Physical Education and a Masters in Administration from Northwestern State University. He also holds the Series 65 license (Uniform Investment Advisor).

    Don lives in Athens, Georgia with his wife. A former NCAA basketball coach, Don is an avid outdoorsman who enjoys deer hunting and spending time with his nieces and nephews.

  • Joe Ezernack, MBA
    CEO & Chief Investment Officer
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    Joe Ezernack, MBA

    Joe Ezernack, MBA

    CEO & Chief Investment Officer

    Joe Ezernack is the CEO and Chief Investment Officer of Trademark. He has a passion for investing assets in a way that recognizes that the term “investors” is not an abstract idea; investors are real people with real wealth goals.  With over twenty years of portfolio management experience, including managing through two bear markets, Joe knows that the most important aspect in investing is the human aspect. His view is that as investors mature they become less concerned with vanity returns and seek realistic growth without exposure to emotional wealth-destroying events.

    Previous to joining Trademark, Joe was the co-founder of Athens Capital Group and the Senior Portfolio Manager at PMFM/401kToolbox.  Joe holds a Bachelor of Science degree from Northwestern State University and a Master of Business Administration degree from the Terry College of Business at the University of Georgia. 

    Joe lives in Athens, Georgia. Above all else, he enjoys spending time with his wonderful wife and their two ‘knucklehead’ young boys.

  • Joe Maxey
    Senior Vice President
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    Joe Maxey

    Joe Maxey

    Senior Vice President

    Joe Maxey joined Trademark in 2011, and has since held various sales roles. Joe was asked to join the executive leadership team in August of 2013 as the Sr. Vice President.
     
    Prior to joining Trademark, Joe had been employed in the investment industry since 2004,  in areas such as trading and portfolio management, real estate investment analysis, and sales.
     
    Joe attended the University of Georgia and graduated from Piedmont College with a degree in business (Cum Laude).  He enjoys attending University of Georgia sporting events and playing golf.
  • Mike Maxey
    Chief FInancial Officer
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    Mike Maxey

    Mike Maxey

    Chief FInancial Officer

    Mike joined TRADEMARK as the CFO in August of 2013.  His primary focus is managing the financial and related matters. Prior to joining TRADEMARK, Mike spent 29 years at Ernst & Young, 21 of those years as a partner. During that time,  he specialized in helping manufacturing and consumer products companies develop tax optimization strategies that integrate state, federal, and international planning, acting as the lead partner for companies such as Home Depot, Royal Ahold (Dutch), Michelin North America, Delhaize/Food Lion and Piggly Wiggly Carolina Company.

     

    Mike holds Bachelor of Business Administration (Summa Cum Laude) and Master of Accountancy degrees from the University of Georgia. Upon graduation, Mike sat for the CPA exam and scored the highest in the state of Georgia. He is a licensed CPA in the state of Georgia

     

    Mike and his wife Debra live in Athens, Georgia and have two children. He enjoys Golf, and is passionate about family and church. He serves as the chairman of the board for Compassion World Outreach (CWO), which provides training for pastors and church leaders in countries in East Africa.

     

     

  • David Denham
    Investment Advisor Representative
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    David Denham

    David Denham

    Investment Advisor Representative

    David Denham joined Trademark Capital in 2016 following three years in spinal device sales.  David played golf professionally after a successful amateur and collegiate career that included recognition as a two-time All-American, two-time Academic All-American, and three-time All-SEC player on the University of Georgia Golf Team.  In 2004, David won the Georgia State Amateur Championship at Athens Country Club and was named Georgia’s Player of the Year.  David and teammates Chris Kirk, Kevin Kisner, Richard Scott and Brendon Todd won the 2004 SEC Championship at Sea Island Golf Club and the 2005 NCAA Division I National Championship at Caves Valley Golf Club in Baltimore, MD.  Days after the National Championship win, David went on to qualify for and compete in the 2005 U.S. Open at Pinehurst No. 2 in Pinehurst, N.C.

    David, his wife Catherine, a native Athenian, and their two daughters live in Athens where David graduated from the University of Georgia with a degree in Agricultural Economics.

  • Jason D. Nesbit, CFP®
    Chief Operating Officer
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    Jason D. Nesbit, CFP®

    Jason D. Nesbit, CFP®

    Chief Operating Officer

    Jason left his hometown of Macon, GA in 1997 to attend The University of Georgia. In 2001, he graduated with a BBA in Marketing from the Terry College of Business.  During his undergraduate studies, Jason was a member of UGA’s football team, earning All-SEC academic honors and lettering his senior year. In 2004, Jason returned to his alma mater for business school.  The subsequent year, Jason received an MBA with concentrations in Marketing, Finance, and Real Estate.

    Jason is a Certified Financial Planner™ with a diverse professional background, which incorporates multiple areas of the financial services industry.  His experience includes, three years as a financial advisor, three years as a private banker, and over four years as a life insurance specialist.  Jason joined Trademark in January 2017 and serves as Chief Operating Officer.

    Jason lives in Watkinsville, GA, with his wife and two sons.  Led by his faith, Jason is an active member of Athens First United Methodist Church and is involved with several Christian-based organizations, including one very close to his heart, Downtown Ministries.  More than anything, Jason loves spending time with his family.  He also enjoys the outdoors.  His interests include hunting, fishing, and gardening.

  • Kelly Larson
    Client Services Manager
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    Kelly Larson

    Kelly Larson

    Client Services Manager

    Kelly Larson joined Trademark in January 2017 as our client services manager.  In this role, Kelly builds and cultivates relationships with our clients and custodians, as well as help maintain daily business and operations.  Before her time here at Trademark, Kelly held a position as a legal assistant at one of Athens top law firms.  There, she worked with some of the country’s biggest and well known hospitals, in addition to helping with client’s daily needs.

    Kelly graduated the University of Georgia in 2014 with a bachelor’s degree in Psychology. Kelly and her husband Matt live in Monroe, GA.  She enjoys attending UGA football games, the beach, crafting, and being with her family and friends.

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