We’re Trademark Capital. Like-minded individuals, united under a common goal: Give Investors peace of mind, no matter what the market is doing. We provide managed account strategies designed to help individuals achieve their investment goals with as little stress as possible. Each of our strategies have varying primary objectives but all have an equal emphasis on the most important aspect of successful investing – the Human aspect.
Principal & Managing Director
Principal & Managing Director
Don Beasley is a Principal & Managing Director at Trademark Capital. Don began his professional money management career in 1988 and has been a nationally featured speaker on topics including technical market analysis and quantitative criteria for mutual fund selection and management.
Throughout Don’s career, he has been a pioneer in the industry and instrumental in creating and improving a technology-driven, actively managed investment model that continues to be an integral part of Trademark’s investment management philosophy today. Don’s unwavering belief that missing down markets is the most important part of capital preservation has allowed him to help improve the investment experience for clients. He continues to balance the quantitative model with a distinct need to protect every dollar he manages.
Prior to working at Trademark, Don co-founded Personal Mutual Fund Management (PMFM), Inc. in 1991 (presently Stadion Money Management).
Don received two Bachelor of Science degrees in Math and Physical Education and a Masters in Administration from Northwestern State University. He also holds the Series 65 license (Uniform Investment Advisor).
Don lives in Athens, Georgia with his wife. A former NCAA basketball coach, Don is an avid outdoorsman who enjoys deer hunting and spending time with his nieces and nephews.
CEO & Chief Investment Officer
CEO & Chief Investment Officer
Joe Ezernack is the CEO and Chief Investment Officer of Trademark. He has a passion for investing assets in a way that recognizes that the term “investors” is not an abstract idea; investors are real people with real wealth goals. With over twenty years of portfolio management experience, including managing through two bear markets, Joe knows that the most important aspect in investing is the human aspect. His view is that as investors mature they become less concerned with vanity returns and seek realistic growth without exposure to emotional wealth-destroying events.
Previous to joining Trademark, Joe was the co-founder of Athens Capital Group and the Senior Portfolio Manager at PMFM/401kToolbox. Joe holds a Bachelor of Science degree from Northwestern State University and a Master of Business Administration degree from the Terry College of Business at the University of Georgia.
Joe lives in Athens, Georgia. Above all else, he enjoys spending time with his wonderful wife and their two ‘knucklehead’ young boys.
Operations Specialist
Operations Specialist
Tyler Lovingood is the Operations Specialist at Trademark. He grew up in Rome, Georgia and attended the University of Georgia, obtaining his Bachelor of Business Administration in Finance.
Prior to graduation and joining Trademark, he was employed part-time at a Registered Investment Advisory firm in Greensboro, Georgia where he performed research and market commentary.
Tyler loves the markets and has had an extreme passion for studying them since his freshman year of college when a relative introduced the idea of technical and quantitative analysis of the markets. He holds level one of the Chartered Market Technician designation.
His wife Brooke is on staff at Watkinsville First Baptist where they enjoy serving and attending. They love to travel to see family, friends, and cities together and to spend time in the great city of Athens. In his free time, Tyler loves to read, play basketball, golf, and any other sport that creates competition.
President of Trademark Sports
President of Trademark Sports
Shane is a graduate of the University of Georgia where he played basketball and has been working with professional athletes for over 10 years. Shane and his wife have two daughters Gracie and Lilly. In his free time, you can find Shane on a golf course or fishing.
Investment Advisor Representative
Investment Advisor Representative
David Denham joined Trademark Capital in 2016 following three years in spinal device sales. David played golf professionally after a successful amateur and collegiate career that included recognition as a two-time All-American, two-time Academic All-American, and three-time All-SEC player on the University of Georgia Golf Team. In 2004, David won the Georgia State Amateur Championship at Athens Country Club and was named Georgia’s Player of the Year. David and teammates Chris Kirk, Kevin Kisner, Richard Scott and Brendon Todd won the 2004 SEC Championship at Sea Island Golf Club and the 2005 NCAA Division I National Championship at Caves Valley Golf Club in Baltimore, MD. Days after the National Championship win, David went on to qualify for and compete in the 2005 U.S. Open at Pinehurst No. 2 in Pinehurst, N.C.
David, his wife Catherine, a native Athenian, and their two daughters live in Athens where David graduated from the University of Georgia with a degree in Agricultural Economics.
Director of Operations
Director of Operations
Kelly McCabe is the Director of Operations at Trademark. She was born and raised in Georgia and obtained her BBA in Accounting and Master of Accountancy from the Terry College of Business at the University of Georgia.
Prior to joining Trademark, Kelly was a Sales Tax Practitioner for TaxConnex, a sales tax compliance and consulting firm. She also spent a number of years working as a CPA in the tax departments of Ernst & Young Atlanta and BellSouth Corporation.
Kelly is a supporter of local nonprofits and a former member of the Board of Directors for Extra Special People in Watkinsville, Georgia. Kelly and her husband have two children and reside in Athens, Georgia. In her free time, Kelly enjoys cheering on UGA sports, listening to live music, playing golf and hiking.
Principal & Managing Director
Principal & Managing Director
Don Beasley is a Principal & Managing Director at Trademark Capital. Don began his professional money management career in 1988 and has been a nationally featured speaker on topics including technical market analysis and quantitative criteria for mutual fund selection and management.
Throughout Don’s career, he has been a pioneer in the industry and instrumental in creating and improving a technology-driven, actively managed investment model that continues to be an integral part of Trademark’s investment management philosophy today. Don’s unwavering belief that missing down markets is the most important part of capital preservation has allowed him to help improve the investment experience for clients. He continues to balance the quantitative model with a distinct need to protect every dollar he manages.
Prior to working at Trademark, Don co-founded Personal Mutual Fund Management (PMFM), Inc. in 1991 (presently Stadion Money Management).
Don received two Bachelor of Science degrees in Math and Physical Education and a Masters in Administration from Northwestern State University. He also holds the Series 65 license (Uniform Investment Advisor).
Don lives in Athens, Georgia with his wife. A former NCAA basketball coach, Don is an avid outdoorsman who enjoys deer hunting and spending time with his nieces and nephews.
CEO & Chief Investment Officer
CEO & Chief Investment Officer
Joe Ezernack is the CEO and Chief Investment Officer of Trademark. He has a passion for investing assets in a way that recognizes that the term “investors” is not an abstract idea; investors are real people with real wealth goals. With over twenty years of portfolio management experience, including managing through two bear markets, Joe knows that the most important aspect in investing is the human aspect. His view is that as investors mature they become less concerned with vanity returns and seek realistic growth without exposure to emotional wealth-destroying events.
Previous to joining Trademark, Joe was the co-founder of Athens Capital Group and the Senior Portfolio Manager at PMFM/401kToolbox. Joe holds a Bachelor of Science degree from Northwestern State University and a Master of Business Administration degree from the Terry College of Business at the University of Georgia.
Joe lives in Athens, Georgia. Above all else, he enjoys spending time with his wonderful wife and their two ‘knucklehead’ young boys.
Operations Specialist
Operations Specialist
Tyler Lovingood is the Operations Specialist at Trademark. He grew up in Rome, Georgia and attended the University of Georgia, obtaining his Bachelor of Business Administration in Finance.
Prior to graduation and joining Trademark, he was employed part-time at a Registered Investment Advisory firm in Greensboro, Georgia where he performed research and market commentary.
Tyler loves the markets and has had an extreme passion for studying them since his freshman year of college when a relative introduced the idea of technical and quantitative analysis of the markets. He holds level one of the Chartered Market Technician designation.
His wife Brooke is on staff at Watkinsville First Baptist where they enjoy serving and attending. They love to travel to see family, friends, and cities together and to spend time in the great city of Athens. In his free time, Tyler loves to read, play basketball, golf, and any other sport that creates competition.
President of Trademark Sports
President of Trademark Sports
Shane is a graduate of the University of Georgia where he played basketball and has been working with professional athletes for over 10 years. Shane and his wife have two daughters Gracie and Lilly. In his free time, you can find Shane on a golf course or fishing.
Investment Advisor Representative
Investment Advisor Representative
David Denham joined Trademark Capital in 2016 following three years in spinal device sales. David played golf professionally after a successful amateur and collegiate career that included recognition as a two-time All-American, two-time Academic All-American, and three-time All-SEC player on the University of Georgia Golf Team. In 2004, David won the Georgia State Amateur Championship at Athens Country Club and was named Georgia’s Player of the Year. David and teammates Chris Kirk, Kevin Kisner, Richard Scott and Brendon Todd won the 2004 SEC Championship at Sea Island Golf Club and the 2005 NCAA Division I National Championship at Caves Valley Golf Club in Baltimore, MD. Days after the National Championship win, David went on to qualify for and compete in the 2005 U.S. Open at Pinehurst No. 2 in Pinehurst, N.C.
David, his wife Catherine, a native Athenian, and their two daughters live in Athens where David graduated from the University of Georgia with a degree in Agricultural Economics.
Director of Operations
Director of Operations
Kelly McCabe is the Director of Operations at Trademark. She was born and raised in Georgia and obtained her BBA in Accounting and Master of Accountancy from the Terry College of Business at the University of Georgia.
Prior to joining Trademark, Kelly was a Sales Tax Practitioner for TaxConnex, a sales tax compliance and consulting firm. She also spent a number of years working as a CPA in the tax departments of Ernst & Young Atlanta and BellSouth Corporation.
Kelly is a supporter of local nonprofits and a former member of the Board of Directors for Extra Special People in Watkinsville, Georgia. Kelly and her husband have two children and reside in Athens, Georgia. In her free time, Kelly enjoys cheering on UGA sports, listening to live music, playing golf and hiking.
At Trademark Capital we set a higher standard.
We honor our mission to our clients and to each other by living up to our core values.
A willingness to take a stand for what is right despite adverse consequences.
“Courage is the first of human qualities because it is the quality that guarantees all the others.” – Winston Churchill
Do what’s right, legally and morally. Integrity is the value of your word.
“Integrity is doing the right thing, even when no one is watching.” – C. S. Lewis
When your desire to learn and improve is greater than your ego.
“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.” – Tom Landry
If you know what your client wants, you can innovate.
“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard
A personal determination to fulfill an obligation; no excuses.
“Boys, I only did my duty; the old flag never touched the ground!” – Sgt. William Carney: The First African American Medal of Honor Recipient
A selection of the companies you can access Trademark Capital from.
Courage 
Integrity 
Coachable 
Innovation 
Commitment